We are excited to announce that De Marchi will stand alongside La Ronda, a cycling event well-known as the “Fiandre Trevigiano.” This year, it celebrates a truly special edition. In honor of the 100th anniversary of Ottavio Bottecchia’s victory at the Tour de France, the route offers a journey through the iconic climbs symbolizing the places where the legendary cycling champion was born.
The departure is set for April 14, 2024, in Piazza Cima in Conegliano, the home of De Marchi: the world’s oldest brand of cycling apparel, producing garments full of content inspired by the tradition and history of cycling for 78 years.
The collaboration between De Marchi and La Ronda started from a shared vision and passion with the organizers, Massimo Panighel and Stefano De Marchi. The departure from the heart of Conegliano, in Piazza Cima (100 meters from where Emilio De Marchi started his Sportswear Factory in 1946), follows a dreamy route through the picturesque Prosecco hills, recognized as a UNESCO World Heritage Site. It then continues to Colle Umberto, home of the Ottavio Bottecchia museum, friend of Emilio De Marchi and historic winner of the Tour de France in 1924 and 1925. This event is tailored for all true enthusiasts who ride to enjoy every moment of their journey, aligning perfectly with the philosophy of those who wear De Marchi technical cycling apparel,” commented Stefano Coccia, grandson of founder Emilio De Marchi and current owner of the cycling clothing house.
We look forward to welcoming you at the De Marchi Gazebo to view some of our most iconic garments, but above all, to share the passion for what defines us: the Bicycle.
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