Uncategorized

06 August, 2022

The guide to Summer shorts

At De Marchi we create apparel based on real use cases, not just for positioning and price points. This is why when it comes to Summer shorts, as long as…

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01 August, 2022

The Spring-Summer Jersey Guide

De Marchi jerseys have witnessed the greatest accomplishments in cycling for over 75 years and are now available directly to you. Here’s a curated guide on how to choose your…

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14 July, 2022

How to: layer up in Spring and Summer

A good base layer can make a world of difference. Differently from just until a few years ago, new materials, both natural and synthetics, can provide insulation with very little…

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29 June, 2022

chamois anatomy: the rise of technology in cycling shorts

Chamois: what a strange thing. What a strange name for what it is in the end. However, the rise of the chamois technology in cycling shorts is a big thing.…

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10 June, 2022

What the tech: the WindJersey, born here.

The year was 1990 when W.L. Gore Italy first approached De Marchi to discuss sublimation printing on Gore-Tex fabric. At the time the President of Gore Italy was Riccardo Palese,…

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01 June, 2022

Nature’s way: the case for silk in cycling.

First there was chaos. After the invention of the first mechanically propelled bicycle in 1939, the first bicycle race known apparently took place in 1886. Cycling then became an Olympic…

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19 May, 2022

Giordano Cottur: local hero

76 years ago the first post-war Giro was one to remember.  It’s June 30, 1946 and what seemed to be a quiet, flat stage from Rovigo to Trieste would become…

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13 May, 2022

Kubler, Koblet: birth of cool at the 1954 Giro.

Two figures who contributed significantly to establishing a golden age of style in cycling, aside from the immortal Coppi and Fiorenzo Magni (above all for his exquisite courtesy), were undoubtedly…

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05 May, 2022

The real Balmamion

Exactly 50 years ago the “Eagle of the Canavese” won his first Giro d’Italia in a De Marchi jersey. Here’s the real story about his name. Born in Nole Canavese,…

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